Tone of voice.
Tone of voice refers to the atmosphere or mood given off of a piece of work, be it image, type or another medium.
Visual hierarchy refers to the order of importance of objects and subjects in images, and how the artist makes you focus on certain parts of a picture. this can be achieved in a variety of ways, including but not limited to colour, size, typography, weight, scale, and structure. This is very common, especially in newspapers advertising, where aim is to hold the attention of the audience. one that is good for comparison would be a The sun, a tabloid that uses bight colours, size and other such obvious techniques, where as a broadsheet such as the daily mail would use things like boldness, and typography and structure.
No comments:
Post a Comment